What characteristics should a good packaging have

1. Having good scientificity

This mainly refers to the packaging that can effectively protect and preserve the product in terms of material selection and design of form and structure, and can effectively cooperate with the operation of transportation, warehousing, loading and unloading and other circulation processes; Make it convenient for consumers to use, carry, and store goods.

This mainly refers to the packaging that can effectively protect and preserve the goods in terms of material selection and design of form and structure, and can effectively cooperate with the operation of transportation, warehousing, loading and unloading and other circulation links; Make it more convenient for consumers to use, carry, and store goods. In addition, whether packaging materials will cause pollution to the environment and whether they can be recycled and reused are also very important aspects. The packaging industry is a scientific and systematic project, and packaging design must also consider the scientificity of each link, which reflects the combination of art and science.

According to statistics from the foreign trade department, due to outdated packaging of exported goods, the country's foreign exchange earnings are reduced by at least 10% annually. This shows the importance of good packaging design for the development of the national economy.

2. Having design accuracy

The accuracy of packaging design is mainly reflected in the following aspects:

(1) The accuracy of information communication is to make it easy for customers to understand all aspects of the product from the packaging. This requires the design to be concise and clear, with complete design elements; The brand design of products should be based on the principles of easy recognition and memorization. Article 8 of the Consumer Rights and Interests Law of the People's Republic of China clearly stipulates that "consumers have the right to know the authenticity of the goods or services they purchase or use. It goes without saying that most of these consumer rights are realized through packaging. Consumers have different ages, knowledge, and experiences, so design should consider the characteristics of consumers at all levels, and try to make the design style both targeted and widely applicable, easy to communicate, and approachable.

(2) The accuracy of market positioning in developing new products is often aimed at occupying market share in a certain field. When designing packaging, it is necessary to align with the purpose of product development and consider who the product is sold to? Where to sell it? Where can I sell it? How to sell and other related issues. Who to sell to refers to the characteristics of the target consumer group, such as gender, age, occupation, etc. There will be significant differences in design styles between children's products and adult products, as well as between women's and men's products; Where to sell it is positioned based on the market geographical situation. In different regions, people's living habits, customs, and preferences vary, which can also have an impact on packaging design. Where to sell and how to sell should consider the sales department and sales methods, whether it is retail stores, specialty stores, chain stores, super self selected market sales, direct sales, lock promotion, mail order or online sales, etc. These factors will all have an impact on the form and form of packaging design. For example, POP packaging is an example of packaging design that combines several sales methods.

(3) The accuracy of grasping product attributes has developed over time, and consumers have naturally formed relatively fixed cognition and concepts for each category of products, such as the form and color of packaging design. The concepts of food color, color, and industrial product color that we often talk about belong to this category. For example, in China's food packaging, except for a few special products such as "black sesame", if a large amount of black and blue purple are used, it will be difficult for consumers to accept. Therefore, accurately grasping the attributes of the product is crucial. In addition, each product has its own pricing with the aim of capturing market share at a certain price point. Some products have several levels of development, including high, medium, and low, to meet the needs of different price ranges. Each price range of products has certain limitations on packaging costs, which also requires designers to accurately grasp the price characteristics of the product and estimate packaging costs reasonably. Blindly pursuing aesthetics in packaging design is not scientific. If a low-priced product is designed in the form of a product, even if the cost allows, it will not be successful because it loses the accuracy of product positioning.

3. Economical

It refers to how to achieve packaging protection at a lower cost through packaging design, making it more suitable for transportation, warehousing, loading and unloading operations, and bringing convenience to consumers in use. The packaging of Honda motorcycles in Japan is hard to imagine such a heavy product, and the main raw material for its packaging is corrugated paper, which is completely the result of scientific and meticulous design. The cost of corrugated paper is very low. Designers cleverly use comprehensive technologies such as physics and mechanics to achieve the characteristics of good cushioning and easy cutting and shaping of corrugated paper. By adding a small amount of wood and metal such as fasteners, the packaging has good protection and is easy to open and use, which further reflects the economic benefits brought by the design. The reduction of packaging costs is directly reflected in the enhancement of product competitiveness.

The packaging of products should follow the principles of product packaging, mid-range packaging for mid-range products, and low-end packaging for low-end products, that is, value for money. Violating the principle of packaging authenticity will affect the sales of the product.